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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Consumer confidence reaches pre-pandemic levels
Sentiment is nearly where it was before March 2020 lockdowns
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U.S. consumer confidence stabilizing
Sentiment remains at pandemic high, statistically unchanged from last week
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Consumer confidence heads towards pre-pandemic levels
Sentiment rallies to new pandemic high for fourth week in a row
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Global consumer confidence getting closer to pre-pandemic level
No significant month-on-month drop in consumer sentiment recorded in any market
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U.S. consumer confidence reaches new pandemic high
Sentiment rallies for fourth-straight week, driven by increased optimism about jobs
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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Consumer confidence hits new pandemic high
Sentiment shows forward momentum for the third-straight week
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.