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Market Research Experts Converge in Seattle to Share Insights
Ipsos Knowledge Summit Offers "Best in the West" in Research Leadership
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Is Changing Your Package Worth the Cost?
Measuring Incremental Sales from a New Package Design Prior to Launch
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Reflections on the 2008 Election Campaign
An Englishman in New York: Reflections on the 2008 Election Campaign
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Reflections on the 2008 Election Campaign
An Englishman in New York: Reflections on the 2008 Election Campaign
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Caution: Understand the Potential of the Market Before You Enter
Gauging the Potential of New Consumer Goods Products Based on Market Permeability