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#2020: 8 Social Insights That Defined an Extraordinary Year
In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands can play.
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Has gerrymandering hurt Democrats this decade?
The 2020 election results will help shape the congressional map for years to come.
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Americans prioritize frontline workers for coronavirus vaccine
New ABC News/Ipsos survey finds many Americans believe elected officials and athletes should be towards the back of the line
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Americans more eager to get coronavirus vaccine
Reluctance to take coronavirus vaccine lessens following the 2020 presidential election and latest breakthroughs from Pfizer and Moderna.
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The role of culture in a global crisis
Shared values shape individual behavior, and this is even more evident during the coronavirus pandemic.
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Good for me and good for we
Are you committed to doing real good, even at the supply chain level? We explore why that will be integral well into this decade.
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Darker outlook on economy and spending heading into the holidays
Partisan sentiment tempered by election and pandemic
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Many Americans support initiatives to dismantle educational inequality
Broad recognition that the education system is not working for all students
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Decoding Culture to Better Connect with Consumers in 2020 & Beyond
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
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Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.