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More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season
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New Research Shows How Digital Connects Shoppers to Local Stores
New research conducted by Ipsos MediaCT in partnership with Google and Sterling Brands sheds new light on the nuanced relationship between digital and in-store shopping.
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Millennial Moms & Mobile - Are We There Yet?
Leveraging data sourced by Ipsos, this report offers detailed insight into the mobile use and engagement of Millennial Moms and how this dictates their shopping behaviors.
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Google's 2014 Holiday Shopper Research
To understand how digital trends will impact this year's shopping season, Google conducted their annual Holiday Shopper Intentions research with Ipsos MediaCT, surveying consumers on their shopping behavior.
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Affluent Population Expands in Size, Spending Power & Marketplace Importance
Affluent Population Projected to Grow 8% from 2013, Fueling Broad Increases in Media Audiences and Category Spending
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The Immediacy of EFM
There has been much talk about Enterprise Feedback Management in recent times, but to many, it may be difficult to understand how to achieve real business success with it. This paper is designed to provide an overview and explain how, when deployed correctly, it can significantly benefit customer-facing organizations.
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Americans are Thinking Smarter about Back to School Shopping
It's back to school time, and the results of our eNation survey conducted in August 2014, reveal that items that are most likely to be purchased online only or both online and in store for students of all age groups include clothing/uniforms, backpack/book bags, and outwear/jacket and shoes.
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Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers' Personal Information and Privacy
Local Banks, Online Retailers, Credit Card Companies, and Online e-commerce Companies are Most Likely to be Viewed this Way
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Window Shopping Takes on New Meaning with Puget Sound Residents
Clothing Retailers Can Leverage Online Presence to Increase In Store Traffic