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The futures parents want — and expect — for their children
Parents’ hopes and fears for their children structure their lives and their livelihoods. Ipsos’ Sheena Singh explains why listening to parents adds insights beyond the data.
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How today’s parents are raising tomorrow’s leaders differently
Pew Research Center’s Rachel Minkin breaks down the data on how parenting is changing (and will continue to change) in America, from shifting gender roles to whether parents today follow or break from their own upbringing.
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The changes in people, markets and society that will shape the future of parenting
Ipsos Strategy3’s Trevor Sudano walks through the forces that could transform parenting in the future, from economic stress and multigenerational homes to digital living.
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How technology is reshaping family dynamics and parenting in the future
What the Future Editor Matt Carmichael explains Ipsos data on parents’ worries about raising kids — from mental health to misinformation — and how brands can be part of the solution.
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Parenting
It’s said that parents have the hardest job in the world — and that job comes with plenty of hopes, fears, and unmet needs that brands can help solve.
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Majority of parents would let their children play tackle football if they wanted to
New poll also finds a majority support various policies aimed at making tackle football safer for children
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Demography is politics
How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.
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Americans feel more confident about their financial future than they did one year ago
Ipsos study conducted on behalf of BMO finds that Americans feel that things are looking up in 2024, even if many financial challenges persist
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Teens aren’t what you think anymore. Here’s why you need a new playbook
Today’s teens are coming of age in a fast-changing world, and they’re doing it differently than teens of the past. What the Future editor Matt Carmichael discusses the life stage shifts, anxieties and hopes that will define the teenage years in the decades to come.
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Making a list, and price checking it twice: Most Americans (74%) buying fewer gifts in response to inflation and rising cost of living
Economic snowstorms are burying a majority of Americans (55%), who plan to dig out of the situation by using debt to fund holiday gift purchases.