Search
-
Majority of Americans (89%) Are Comfortable Adapting to New Technology in Daily Life
Almost Seven in Ten (68%) Are Familiar with AI’s Uses and Applications
-
[WEBINAR] Know the New America: Public Opinion Update
Join us throughout 2025 to hear the very latest public opinion data and insights to help make sense of today’s new reality.
-
ARF: The Power of Humor and Memes in Marketing
Join Ipsos’ Jesse Itzkowitz and Becarren Schultz as they take part in a panel of experts to share best practices, real-world examples, and the fine line between funny and risky.
-
Consumers are optimistic about the now, but anxious about the future
Below are five charts on consumer confidence and expectations for the future
-
Ipsos wins its seventh MSPA Americas Shoppers’ Choice Award
With stellar community feedback, iShopFor Ipsos is recognized for the seventh consecutive year
-
Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
-
Our views on gender are consistent, but are we less willing to talk about it?
By and large, Americans' views on gender haven’t changed in the last two years, according to the Ipsos Consumer Tracker — except when it comes to having conversations about gender equality.
-
Despite overall uncertainty, we are somewhat confident in spending
Despite the uncertainty we've seen in various consumer indexes, many Americans remain confident about investing, taking out loans or buying a new home, according to the Ipsos Consumer Tracker.
-
If AI use at work is growing, we don't know it.
Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.
-
Americans think student loans should be prioritized, simplified
58% of Americans with student loan debt say that it makes it hard to pay the bills each month, according to the Ipsos Consumer Tracker.