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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Women are more likely to suffer from negative feelings about their weight and food
Ipsos research shines a light on the disproportionate impact of eating disorders and negative feelings about weight and food on women.
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COVID’s Worrying Impact on Americans’ Relationship with Food & Body Image
New Ipsos research reveals pervasiveness of disordered eating and complex self-image issues, much of which has been fueled by increased digitization.
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How will technology change how we care for elders?
Americans overwhelmingly want to age in their own homes. Technology offers new solutions for enabling them to manage their day-to-day lives and avoid isolation. Dor Skuler co-founded Intuition Robotics, the maker of ElliQ, a desktop companion robot. He explains how a little robot could make a big difference for elders.
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How will we fill caregiver demand as more people age in place?
In just eight years, all of America’s 73 million Baby Boomers will be at least 65 years old and most want to age at home. What the Future spoke with Ramsey Alwin, president and CEO of the National Council on Aging, on what that means for the demand for labor and in-home eldercare services.
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How will people define beauty as they age?
For centuries, beauty was viewed as something you lost with age. That’s begun to change in recent years as new technologies have shifted the focus from masking the exterior to more holistic skincare and self-care. Meanwhile injectables that reshape features have moved into the mainstream and attracted an ever-younger customer. Kevin Shapiro, senior vice president of U.S. marketing for consumer beauty at Coty, explains how the notion of “aging gracefully” will take on a whole new meaning.
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The Inside Track: 2022 Midterm Elections February Highlights
Key highlights from February’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.
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American Healthcare Workers Persevering, but Remain Stressed
New USA Today-Ipsos survey of healthcare workers finds one in three thinks the system is on the verge of collapse
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[WEBINAR] America in Flux: Moving Forward in a Changed World
Please join us to hear Liza Walworth from Ipsos’ Ethnography Center of Excellence re-visit video excerpts of these families’ experiences and emotional journeys, and Ipsos Behavioral Scientist, Jesse Itzkowitz, who will discuss how they and others can move forward and heal.