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[WEBINAR] What the Future: Risk
We live in risky times. Across industries and around the world, brands, businesses and policymakers need to prepare for a variety of compounding and high-stakes hazards, from geopolitical risks to brand risks to economic risks — and the risk of backlash to how they respond to those risks.
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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Brand Biden vs Brand Trump
The power of empathy in a story of brand decline - revisit our insights to see how Americans perceive the presidential candidates as political brands.
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ANA/SeeHer 2-Day Gender Equality Conference
Ipsos’ Lindsay Franke, Rachel Rodgers and Mallory Newall will discuss How brands can navigate the upcoming election.
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Two-thirds of registered voters say Trump’s hush money charges are serious
Reuters/Ipsos poll finds one-quarter of potential Trump voters say they would not vote for him if he was serving time in prison
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Latino Americans aren’t favorable to Trump or Biden, but feel the Democratic Party better represents them
New poll of Latino/Hispanic Americans finds that younger Latinos feel less optimistic about the future of the U.S.
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What the Future: Wellness
Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.
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Risk
In an age of compounding and interconnected crises, the only certainty is more uncertainty. Here’s what brands and policymakers need to know about the risk of business and business of risk.
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Shifts: AI, globalization and social media
From automation to globalization, systemic shifts can create new risks. Ipsos Strategy3’s Trevor Sudano looks at three of these macro-level causes and effects.
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What a new world of polycrisis means for risk
In an uncertain world, staying on the safe side is easier said than done. AXA XL’s Florian Richard explains how brands can use foresight to adapt to the risks of today (and anticipate the risks of tomorrow).