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How we will be able to live a healthier, longer life
Improvements in everything from nutrition to fitness mean that Americans aren’t just living longer — they’re living better, longer. AARP’s Lina Walker discusses the factors that could further close the gap between life expectancy and healthy life expectancy.
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Apathy vs. frenzy in the general election is the difference between Biden facing Haley instead of Trump. Each candidate's brand can explain why
New Ipsos analysis leverages the Ipsos Brand Success framework to understand how a Trump vs. Biden and Haley vs. Biden match-up could dramatically change the electorate and stakes come November
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Truth, Beauty, and Justice: AI in 2024
Revisit our recorded discussion to hear more about the three necessary domains for evaluating AI - Truth (accuracy), Beauty (fertility), and Justice (fairness) - and the implications of each from the perspectives of our guest panelists.
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Understanding Patients with Metastatic Breast Cancer – A Preference for Oral Treatments
Research conducted by Ipsos in collaboration with Living Beyond Breast Cancer and funded by Eli Lilly and Company explores the time commitment and treatment preferences among women living with ER+, HER2- metastatic breast cancer
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HFES International Symposium 2024
Ipsos is delighted to be taking part in this year’s Human Factors and Ergonomics in Health Care conference
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Money Fights: One in three (34%) partnered Americans identify money as a source of conflict in their relationship
Despite the money fights, vast majority (84%) are on the same page with their partner, when it comes to finances
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[WEBINAR] Truth, Beauty, and Justice: AI in 2024
Join us on February 27th and come with your questions! This is the AI session you do not want to miss.
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CIPHER MASS 2024
The sixth year annual Current Innovations in Probability-based Household Internet Panel Research (CIPHER) Conference will be held jointly with Mobile Apps and Sensors in Surveys (MASS) workshop – please join us there!
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Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.