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Over half of Californians approve of Gavin Newsom the week before the recall election
Spectrum News/Ipsos poll finds current Governor Gavin Newsom with a 58% favorability rating in California, a 32 percent lead over his closest challenger, Larry Elder (26%)
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Twenty years later, Americans still feel the personal impact of 9/11
Two decades on, Americans see September 11th as one of the most influential and personally impactful events of the 21st century
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Ipsos Study Finds Dealers Not Ready for Influx of EV Curious Shoppers
US Market Electric Vehicle Boom Requires Dealers to Improve their EV Knowledge and Sales Process
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Americans say the 1980’s were the best decade for music
One in four Americans have at least one tattoo
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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New multi-cancer early detection test developed by GRAIL generates excitement among prospective patients.
The test positively impacts perceptions of a health system and could help attract new patients.
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Most parents feel it’s tougher to be a parent now than it was 20 years ago
As summer winds down, we look at people’s experiences and perceptions of parenthood.
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Tech Sustainability: Activating Consumer Desire to Make a Difference
Next up in our sustainability series: the actions technology brands can take to bridge the “say-do” gap.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Cliff’s Take: Are the Kids Alright?
Teenagers emerge from the pandemic troubled by the direction of the country and less optimistic about their own futures.