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Finding and Deciding: Making the Shopper Connection
Is your 2014 Shopper Marketing Plan optimized to consider the shopping behaviours of Finders and Deciders?
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Seven in Ten (70%) Americans Plan on `Giving Back' This Holiday Season
On the Verge of Black Friday, Three Quarters (72%) Indicate They Would Shop More Often at a Store That Gives Back
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Over the Top: How Next Generation Devices Are Showing Us the Future
Innovation in TV is nothing new these days. There are constant rumors of change - Apple will reinvent the TV set, Netflix will be included on set-top boxes - but hidden among the plethora of new devices that are currently out on the market, we can see some tantalizing glimpses of how we will use our TVs in the future.
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The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?
For many industries, including financial, technology, retail and travel, an integrated CSat and mystery shopping program is crucial to truly monitoring the customer experience. Do your metrics give you a complete picture?
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America Goes Shopping in an Electronics Wonderland
"The children were nestled all snug in their beds, While visions of smartphones danced in their heads. And mamma on her tablet, and I downloading an app, Had just settled our brains for a long winter's nap."
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Isolationism Abounds in Global Community
A High Level Analysis Based on Global Research By Ipsos & the Halifax International Security Forum