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Are Millennials so different from their elders in the workplace?

The eleventh edition of the Edenred-Ipsos barometer, conducted in 15 countries (including in the U.S.) among 14,400 employees, of whom 3,500 are under 30, shows that the behavior and expectations of younger employees have stayed fairly constant, contrary to popular belief.

6 Secrets of Digital Storytelling

Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.

Ipsos Expands Behavioral Science Practice with New Hires

Namika Sagara and Colin Strong Bolster Ipsos’ Commitment to Advancing This Exciting Field of Market Research.

More than Half (53%) of Americans Haven't Taken a Vacation in the Last Year

Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect

Half (51%) of American Families with Children Under 12 Say They Consume Content Together on a Shared Platform in the Same Room

3 Reasons Why Digital Research is Backwards

Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.

Jumpstart Automotive & Ipsos Connect Unveil Latest Auto Shopper Study Showing How Demographic Audiences Research And Purchase Vehicles

Millennials More Interested Than We Thought; Mobile Devices Center of In-Car Infotainment

Ipsos Connect Hires U.S. Strategy Leader

Sherrill Mane to Help Ipsos Clients and Research Teams Excel at the Intersection of Media, Advertising and Technology

Vacation Deficit Increasing in 2016 as Importance of Annual Vacation Rises Significantly, Number of Travelers Holds Steady

But Summer Vacationers will spend 11% more on average this year

3 Strategies to Survive the 'Adblockalypse'

Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.