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Ipsos Data Drops: Americans’ Attitudes on “MAHA” Food Policies
There tends to be a “say-do gap” between what shoppers say they’ll do, and how they actually spend. CPG brands will need to keep a close eye on the shopper journey and consumer priorities in order to close that gap.
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What the Future: Fandom
Revisit our on-demand webinar for insights into how fans and their communities are evolving as powerful cultural arteries and the questions they create for businesses.
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How Ipsos helps businesses know the New America
In a world where words matter more than ever, how do you manage your brand and communications? Explore the challenges and see our solutions.
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How Ipsos helps brands connect with customers and consumers in the New America
Do you know where your business stands? Here’s how we help professionals who work with customers and consumers.
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ANA Masters of B2B Marketing Conference
Join us to discover how empathy can unlock unprecedented B2B growth, transforming your approach to everything from content creation to intent tracking.
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Our food habits haven’t changed since 2023
Despite the discussion around processed foods in the Make America Healthy Again campaign, there’s been a slight dip in people saying they try to limit the amount of processed foods they eat, from 63% in 2023 down to 59% in 2025, according to the Ipsos Consumer Tracker.
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When it comes to buying products, price wins
Most Americans (57%) say that they don’t really care about brands, they just buy things they need, according to new data from the Ipsos Consumer Tracker.
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Ipsos Data Drops: American shoppers say they aren’t seeing relevant ads
That means brands have a significant opportunity to drive sales through retail media networks — especially during the shopping process.
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CX Global Insights 2025: Unlocking the Future of Customer Experience
70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?