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[WEBINAR] Ask Us Anything: What the new Trump administration means for business
As the Trump administration begins with its first flurry of executive orders, Ipsos is looking at policy goals, how they fit into broader trends, where the public stands on the issues and the impacts for business and government leaders in the U.S.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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[RECORDING] HIMSS: Innovations for more equitable obesity care
Ipsos’ Jackie Ilacqua joins a HIMSS panel discussion on the foresight to equitable obesity care and what's required within health system management to adapt successfully.
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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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Transportation
The ideas, innovations and challenges shaping the future of transportation have economic, commercial and social implications for businesses and citizens alike.
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How navigating transportation shifts will steer tomorrow’s economy
How Americans get from point A to point B matters for the entire economy. What the Future editor Matt Carmichael looks at the forces that will shape transportation tomorrow, from the economics of automotive manufacturing to car culture.
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Shifts: Robotization, sustainability and protectionism
Ipsos Strategy3’s Trevor Sudano looks at the innovations and adaptations that could transform tomorrow’s planes, trains and automobiles (along with their cargo and passengers).
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Why brands must help customers embrace change through innovation
To drive adoption of electric cars, autonomous vehicles and other innovations, automakers must understand how they fit into Americans’ lives, says Jen Brace, the Ford Motor Company’s chief futurist.
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How focusing on consumers could create an EV future people want
American EV auto brands are under pressure from multiple fronts. But the first roadblock they should address is the driver experience, says Patrick Sheposh, executive vice president of Ipsos’ Automotive Mobility practice.
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Why a climate-centered infrastructure is crucial for a resilient economy
Transportation is a major cause of greenhouse gas emissions in the U.S. But with smarter policy, it can be part of the solution, says Justin Balik, state program director of the climate policy nonprofit Evergreen.