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Heading into Trump’s second term, Americans are deeply divided
New York Times/Ipsos polling shows significant cleavages around the upcoming administration, the economy, and immigration
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Many Americans are unsure if fluoride is being added to their water supply
New Ipsos polling explores public opinion around fluoride use in the public water supply
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Antisemitic attitudes are widespread globally
ADL commissioned Ipsos and other research partners to conduct and coordinate research on antisemitic beliefs around the world
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Most Americans say U.S. can’t afford military action in Syria and Ukraine
Ipsos polling on public opinion in Ukraine and Syria
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Personalization: Putting the ‘i’ in shopping
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
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Equality Lounge @ CES 2025
Ipsos is proud to partner with The Female Quotient Equality Lounge®, advancing equality together with other leading and forward-thinking brands.
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Reuters/Ipsos Issues Survey December 2024
Most Americans believe the country is headed off on the wrong track.
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Half of small businesses say compliance requirements make it harder to grow
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q4 2024 is down slightly from Q3 2024