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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
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Game-Changing Insights into New Technology Used for Our Health and Wellbeing
Ipsos Healthcare and HoneyB Health Partner to Explore How Patients and Practitioners Use Connected Health Technologies
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Rethinking Concepts: A Framework for Qualifying Apps, Digital Services, and Other Experiential Innovations
At Ipsos, we have developed a framework to qualify the full spectrum of experience-based innovations, including apps, digital services and other experiential innovations.
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Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences
On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.
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Women, Technology and Democracy
Ipsos Public Affairs recently completed a study on behalf of the NDI (the National Democratic Institute) to better understand how women interact with digital technology and the particular challenges they face with regard to access, comfort and competencies. Read this report for an exploration of how female participants in its programs are using digital technology to increase their participation in politics as office holders, candidates, advocates and voters.
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For Mobile Banking, It Pays to Know Consumers
The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.
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Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.
Peter Minnium Joins as President of Ipsos Connect from the Interactive Advertising Bureau