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From unstructured data to intelligence
Read on as we explore the journey of social media data, from technology platforms to research solutions.
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The Facebook ad wars heat up
Biden outpaces the president in Facebook ad spending in the final weeks, but the president has a long, productive trove of data to optimize his ads.
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Politicization of coronavirus vaccine makes early uptake more challenging
Growing uncertainty raises the risk that some Americans will reject the vaccine when it becomes available.
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Why Social Progress is Critical to Thriving Societies and Businesses
With this framework, you can better understand supply chain risk, guide investment, measure impact, or improve procurement.
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Nearly three-quarters approve of Massachusetts’ Gov. Baker
Spectrum News/Ipsos poll finds Baker earns high marks on handling COVID-19, from Republicans and Democrats alike
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Twice as many Texans prefer to vote in person instead of by mail
Spectrum News/Ipsos poll finds that only half are confident their vote would count if they voted by mail
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
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[WEBINAR] Decoding Culture to Better Connect with Consumers in 2020 & Beyond
Culture is how we make sense of the world, the shared social values that drive individual behavior.
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Will the economy or coronavirus be the decisive issue on Election Day?
Trump’s diagnosis keeps the coronavirus front and center in the presidential race.
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The Demographic Gaps of Media as a Stress Relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.