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We found 1289 results matching with your query. Refine by
  • Consumer & Shopper

    Vacation Deficit Decreasing, But American Summer Vacationers Being More Cautious with Spending

    24 June 2015
  • Society

    Value of College As Strong As Ever, Yet Fewer than Half of Families Are Saving for College, According to Sallie Mae and Ipsos' How America Saves for College 2015

    National Study Shows Most Parents Willing to Stretch Financially to Send Their Children to College but Saving Can be Challenging

    29 April 2015
  • Consumer & Shopper

    Five Truths That Define Millennials

    It seems hard to get away from the word `Millennial' these days.

    27 April 2015
  • Corporate

    Ipsos Congratulates Clients on Successes at David Ogilvy Awards

    Bank of America, Kraft's Cracker Barrel, and the Canadian Cancer Society Honored at Annual Advertising Research Awards

    2 April 2015
  • Consumer & Shopper

    Because Swipe is Twice as Engaging

    In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.

    30 March 2015
  • Corporate

    Thomson Reuters Launches Monthly Ipsos Global Primary Consumer Sentiment Index

    Consumer confidence survey delivers sentiment data across 24 key global markets, providing financial institutions, private business, and government bodies with the broadest and most comprehensive measure of current and anticipated sentiment and spending

    11 March 2015
  • Corporate

    The Wallet Allocation Rule: Winning the Battle for Share is Now Available at Bookstores and Online Retailers Everywhere

    9 February 2015
  • Media & Brand Communication

    Going The Extra Mile: A Case Study

    The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.

    26 January 2015
  • Society

    Saving With Lower Gas Prices?

    According to a recent Ipsos Public Affairs eNations omnibus study conducted in January 2015, one-third (36%) of Americans felt they were able to spend more money for the holidays because gas prices were so low.

    21 January 2015
  • Media & Brand Communication

    Ipsos Launches Digital Concept Testing to Increase Consumer Engagement and Provide Much Faster Delivery

    Consumers Spend Over 50% More Time Reading Concepts with Ipsos' New Technology; Clients Receive Dramatically Faster Results

    15 January 2015
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