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Value of College As Strong As Ever, Yet Fewer than Half of Families Are Saving for College, According to Sallie Mae and Ipsos' How America Saves for College 2015
National Study Shows Most Parents Willing to Stretch Financially to Send Their Children to College but Saving Can be Challenging
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Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.
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Ipsos Congratulates Clients on Successes at David Ogilvy Awards
Bank of America, Kraft's Cracker Barrel, and the Canadian Cancer Society Honored at Annual Advertising Research Awards
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Because Swipe is Twice as Engaging
In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.
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Thomson Reuters Launches Monthly Ipsos Global Primary Consumer Sentiment Index
Consumer confidence survey delivers sentiment data across 24 key global markets, providing financial institutions, private business, and government bodies with the broadest and most comprehensive measure of current and anticipated sentiment and spending
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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
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Saving With Lower Gas Prices?
According to a recent Ipsos Public Affairs eNations omnibus study conducted in January 2015, one-third (36%) of Americans felt they were able to spend more money for the holidays because gas prices were so low.
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Ipsos Launches Digital Concept Testing to Increase Consumer Engagement and Provide Much Faster Delivery
Consumers Spend Over 50% More Time Reading Concepts with Ipsos' New Technology; Clients Receive Dramatically Faster Results