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Americans continue to feel economic pressure with inflation remaining top issue
New Reuters/Ipsos poll also shows that Americans are less likely to support candidates who propose abortion restrictions, less police funding.
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[WEBINAR] DEI Leadership: Innovation, Inclusion & Insights
The last two years we’ve seen an increase in Diversity, Equity and Inclusion (DEI) conversation, commitment, leadership, and action.
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Synthesio and Twitter explore wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest research and thinking on key topics from Ipsos around the world.
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Brazil round two
This Sunday, October 30th, Brazilians will head to the ballot box for the second time. Given the complicated scope of the race thus far and polling’s place in it, this week we explore the longstanding political and economic factors playing into the race, and where each candidate is in the polls.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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[WEBINAR] The Consumer Voice on Sustainability
Join us for a complimentary webinar featuring Ipsos climate change and sustainability experts, Dr. Pippa Bailey and Duncan Fergusson, Director of Social Intelligence Analytics.
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.