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Two Senior Level Appointments to Fortify Ipsos Marketing Practice
Elys Roberts Takes Responsibility of Ipsos Marketing's U.S. business, while Steve Girling Leads Healthcare Practice in the Region
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Are Americans Ready For Retirement?
At Ipsos Loyalty, we keep an eye on the horizon as a commitment to our brokerage and investment fund clients.
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Ipsos Delves Deeper into Digital with New Senior Vice President
Jake Dorn Brings Decades of High-Tech and Online Strategy Experience
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Affluent Population Expands in Size, Spending Power & Marketplace Importance
Affluent Population Projected to Grow 8% from 2013, Fueling Broad Increases in Media Audiences and Category Spending
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The Evolving Role of Social Media on Corporate Reputation in the USA
In this Point of View, Ipsos Global Reputation Centre researchers explore the impact of social media on corporate reputation, including the kinds of information consumers look for about companies, the extent to which consumers rely on social media to share information, and the role of digital opinion leaders vs. traditional ones in shaping corporate reputation.
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A New President for Ipsos Loyalty in the U.S.
Alexandre Guerin to Lead Ipsos' Largest Customer Satisfaction and Loyalty Operation
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Ipsos Adds to Its Agency and Brand Research Expertise with New Hire
Ashley Hoskinson Joins Ipsos MediaCT's Business Development Team
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Ipsos Puts Extensive Knowledge of Influencers on Display
New Research from Ipsos MediaCT Helps Brands Connect with Coveted Segment
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Five Ways We're Surfing the Mobile Wave to Deepen Insights
The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning there is a significant share of them with access to more than one. 72% of these devices are using mobile broadband internet access, meaning blazing fast connection speeds allowing for innovative ways to push content to consumers.
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Ipsos MediaCT Releases Data from LMX Family 2014
`#GenerationMigration' Reveals Where Millennials and Post-Millennials are Exploring and Settling in the New Media Landscape