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[WEBINAR] Post-Pandemic Qualitative Shift & Outlook
Join us for a complimentary webinar, we’ll share learning from this big pivot and what it means for the future of qualitative research across business sectors and objectives.
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Majority of Americans now support removing Trump from office
New Axios-Ipsos survey also finds disagreement among Republicans on the future of the party with Trump
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The Creative Powers of Holiday Advertising
How did brands do in 2020? We explore the power of distinctive assets, drama, context, simplicity and the brand’s role!
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More than half of Americans want President Trump out of the office before inauguration day
ABC News/Ipsos poll finds that majority fault Trump for rioting in D.C.
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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.
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Regaining control and bouncing back after the unexpected
For many Americans, feeling a sense of control has always been tenuous, but the pandemic pushed them to their limit.
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After virtual school and chaotic childcare, parents hope 2021 will be better
Parents had a particularly tough year. Many believe next year will be better.
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Americans optimistic about 2021 but split on a quick return to normal
Most in the U.S. and across the world expect people will see be wearing a mask in public a year from now