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Tetra Pak launches 2020 Index based on Ipsos global study
New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.
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Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
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How to gauge effective messages for electric vehicle shoppers
Most people agree climate change is the result of human activity, and that they need to reduce waste and pollution.
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Where brands should focus for sustainability
Sustainability is vital for the long-term health of businesses. Consumers expect brands to play a role in moving society toward a more sustainable future.
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Americans see education system as unequal, yet still a “great equalizer”
New Axios/Ipsos poll shows Americans want to learn more about the role of Black, Hispanic, Native and Asian Americans in building this country
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Driving Quality
Read more about quantifying the connection between quality and loyalty in automotive purchase.
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Ipsos Digital Tools SMB Online Survey
Usage of Digital Tools Proved Crucial for Business Survival and Recovery during the COVID-19 Pandemic
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Barriers to voting exist for all types of voters
New FiveThirtyEight/Ipsos poll examines why many Americans don’t vote
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Views of Trump and Biden stable heading into last week of campaign
New ABC News/Ipsos poll finds most Americans continue to be concerned with the coronavirus, disapprove of the President’s handling of it.