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Five public polling trends that defined 2024
Below are five charts on five key trends in public opinions that proved more impactful than not over the past year
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What auto insurance tells us about the future of America’s car culture
Demographic, cultural and generational shifts alike are reshaping Americans’ relationship with cars. Allstate’s Katie Irey discusses what that means for tomorrow’s drivers, passengers and insurers.
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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.
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How to beat the say-do gap with sustainable products and unlock growth
The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.
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Ipsos week in review
Here, the Ipsos polling team and other experts mine the past in week in data to present you with a big picture analysis of where the public stands on the most pressing issues of the day.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Americans’ perceptions of election security vary by primary media source
New Ipsos poll also finds media source divides Americans’ views on who will win the election
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People want more affordable housing where they live
The cost of housing has come up frequently on the 2024 campaign trail. The Ipsos Consumer Tracker takes a closer look at what Americans think.
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Food
Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future lays out how food makers to packaging companies to appliance makers can thrive in these changes.
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How obesity drugs, politics and climate change are shaping the future of food
In the six years since our first Food issue, several of What the Future’s future scenarios have come to fruition. Editor Matt Carmichael looks at those shifts and others that will shape the decade to come, from obesity medications to politicization.