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U.S. consumer sentiment holds steady
Four in ten Americans believe their financial status will improve as the vaccine is administered
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Cookies and milk are seen as a classic holiday duo by more than four in five Americans
New fairlife/Ipsos Poll finds that when eating cookies, most prefer to pair with a rich and creamy glass of milk over any other beverage
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Where women are nine months into the pandemic
The pandemic economy is hurting women and families. Without any help, that’s not going to change.
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Why don't people vote?
Medill/NPR/Ipsos poll reveals that nonvoters are more likely to cite disconnect from politics, rather than barriers to submitting a ballot
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Americans prioritize frontline workers for coronavirus vaccine
New ABC News/Ipsos survey finds many Americans believe elected officials and athletes should be towards the back of the line
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U.S. consumer sentiment rally reverses past week’s loss
All indices still remain lower than they were in the week before the election
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A Year in Review - 2020
This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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Nearly two in five Americans have a New Year’s Resolution planned for 2021
New Urban Plates/Ipsos Poll finds that working out/being more active is a top 2021 goal, as cited by more than half of those planning a resolution
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U.S. consumer sentiment stagnant or falling
With no stimulus plan in sight, national outlook is gloomy reveals Ipsos-Forbes Advisor Consumer Confidence Tracker
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Broad, bipartisan support for state-mandated public mask usage
Newsy/Ipsos poll: Nearly half in favor of national shutdown, while majority prefer states to enact COVID-19 restrictions