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Mental health concern rises in the age of COVID-19
Younger people are struggling the most with stress and emotional wellness, but they don’t see those struggles as ‘taboo’ and are openly talking about their challenges more than older generations.
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Cost and content are key for those deciding to keep, or drop, streaming services
New NPR/Ipsos poll also finds that a majority of streaming service users are overwhelmed by the amount of content available
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Voices of Ukraine
As the war in Ukraine continues to take up headlines, Ipsos is committed to conducting research in Ukraine, the U.S. and globally to bring to you the mostup to date public opinion on the conflict from all around the world.
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Voices of Ukraine: Documenting Life During Wartime
This third installment of Ipsos’ photo-essay series depicts the volunteer movement in Ukraine. It showcases Ukrainians who transport essential workers and evacuees to and from war zones, prepare and deliver food, water, and medical supplies, care for the elderly and rescue wounded animals.
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Younger adults more open to care in a non-traditional environment
A much higher percentage of younger adults believe a non-traditional retail environment is just as good as a dedicated healthcare provider
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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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Most Americans have used virtual assistant to get answers to their questions
Still, human representatives are seen as best able to answer complicated questions
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
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Republicans retain advantage over Democrats on key issues of the economy, crime
Less than three weeks from the midterm elections, half of registered voters see the midterms as a referendum on either Joe Biden or Donald Trump