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Americans are satisfied with their lives – except for their salaries
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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We need to talk about generations - Understanding generations
Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.
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Addressing consumer confusion in recycling and circular economy
Delve into the intricate world of consumer beliefs, the hurdles in attaining a truly circular economy, and the crucial role brands play in enlightening consumers.
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What looks sexiest on a man?
New Wall Street Journal/Ipsos polling explores what Americans find attractive on men
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One year after Dobbs
Below are five graphs the state of abortion in the U.S. since the overturning of Roe v. Wade and the direction Americans want abortion to head
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Has the Dobbs decision made the public more divided on abortion?
As we approach the one-year anniversary of the overturning of Roe v. Wade, a new Ipsos poll finds that public opinion around the Dobbs decision and abortion in general remains mostly unchanged compared to six months ago
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Most Americans do not oppose corporate support of LGBTQ Pride
More than two in five Americans say corporations showing public support of the LGBTQ community is having a positive impact on the acceptance of LGBTQ people.
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Reuters/Ipsos Poll finds half of Americans think Hunter Biden is receiving favorable treatment
Most do not believe the charges against Hunter Biden are politically motivated, and the charges have little impact on Joe Biden's presidential bid.
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June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies
Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets
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An increasing number of Latino Americans say it’s a bad time to be a Latino in America
Just over half of Latinos say it’s a good time to be a Latino in the U.S., a decline of 9 percentage points since October 2022, according to the findings of a new Axios/Telemundo/Ipsos poll of Latino Americans