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Ipsos-Reid/Cook Political Report: Red-Blue Vote Analysis for National Journal "Democrats See Red"
Bush Strong and Republicans Benefit in Counties Won Narrowly by Gore in 2000
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Fee-Based Online Music Faces Uphill Battle
Fewer Than 1 In 10 Have Ever Paid To Download
Online music activities do influence offline behaviors -
Support For Tax Cuts Collapses In Face Of Domestic Spending Desires
By More Than a 2-to-1 Margin, Americans Willing To Delay Tax Cuts To Provide More Money For Domestic Spending
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The BusinessWeek/Ipsos-Reid Poll: Investors Feel Betrayed
Investors Remain In Stocks, But Want Business To Clean Up Act & Regulators To Beef Up Policing
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Americans and Valentine's Day
65% Have Something In Mind For That Special Day
While 77% Aren't Certain With The Origin Of Valentine's Day, 82% Of Americans Would Appreciate A Token Gift Or Card
Even To Be In The Dog House May Be A Good Thing As 15% Of Pet Owners Say They'll Buy A Valentine Gift For Their Pet -
White House Drug Policy Advertisements Score a Touchdown at Grabbing Attention
The Broad Public is Evenly Divided on Whether These Ads are an Appropriate Use of Taxpayer Money
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Public Views Education and Defense as Top Spending Priorities According to Ipsos-Reid/CEF Poll
Majority of Americans Support Increased Education Spending
Even in the Face of Larger Deficit -
Super Bowl Delivers Attentive Viewers Who Remember the Advertising - Ipsos-ASI
Research shows Super Bowl far more effective advertising medium than other football games
88% of male viewers could remember the name of at least one of the advertisers in the Super Bowl while only 29% could remember an advertiser from Monday Night Football and 33% from the NFC Championship