The Ipsos Almanac

Originally used as a method to understand tribes or cultures in distant lands, today ethnography is applied to any culture including our own.

With John Lewis' Monty the Penguin recently winning at the Cannes Lions Eleanor Thornton-Firkin and Leah McTiernan analyse what made the campaign so successful.

As people are spending ever more time on social media, the challenge for brands is making an impact in this space. Brands can learn a lot from influencers who truly understand their audiences and harness their creativity to connect in a meaningful way.

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

Ipsos's research highlights for June 2016 includes latest EU Referendum polls, the Queen's enduring popularity at 90 and how we Britons love our front gardens!

In this new thought piece, Leo Cremonezi explores how three types of advanced statistical analysis - Factor, Cluster and CHAID analysis - can help us unlock additional value from market segmentation

In March 2013, Ipsos produced `Conducting surveys of tenants and service users - a guide' for the Scottish Housing Regulator (SHR).

Ipsos's research highlights for May 2016 shows the are public still divided on Brexit, a further slip in David Cameron's personal ratings and the rise of connected health.

This large-scale Ipsos survey of over 8,000 participants provides insight into people's experiences of over 16,000 legal issues.

Ipsos was commissioned by the Government Data Science Partnership to undertake a public dialogue to inform further development of a Framework for Data Science Ethics.