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Family and finances have the biggest impact on Britons’ happiness
The new Ipsos Happiness Index finds a third (32%) of Britons identify their relationships with family as having the biggest impact on how happy they feel.
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Opinions of other countries 'more important than the quality of song' to determine who wins Eurovision, say Brits
4 in 10 Brits (41%) believe Ukraine will win the finals of the 2023 Eurovision Song Contest being held in Liverpool this Saturday.
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Join the Gaming IP Gold Rush!
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.
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Cost of weekend crisis: more than half cut back on weekend spending due to cost of living
On weekends, 52% say they are going to restaurants less than a year ago, 43% to bars/clubs less, and 58% reducing shopping for non-essentials due to rising cost of living.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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Almost two-thirds of football fans more interested in watching women’s football following Lionesses success
2 in 5 members of the general public and two thirds of football fans say the Women’s Euros has made them more interested in watching UK women’s football in the future
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What makes people happiest? Health, family, and purpose
Global Ipsos survey finds happiness levels on the upswing at the end of 2021 with happiness levels in Britain returning to pre-covid levels.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.