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Major home testing programme for coronavirus will track levels of infection in the community
Partnering with Imperial College, Ipsos is leading a major programme for the Department for Health and Social Care to track the progress of the infection across England and improve understanding of coronavirus prevalence.
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Spike in Britons thinking Government acted ‘too late’ to address virus but confidence in the NHS continues to grow
Two in three (66%) now think that the Government acted too late in implementing stricter lockdown measures.
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Ipsos Research Highlights - 30 April 2020
This week's Ipsos Research Highlights features who the British public think is doing a good job of holding the Government to account, confidence in the NHS and news about home testing.
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Monitoring business performance during – and after – social distancing
In a world of social distancing and heightened health concern, it is critical that brands deliver an experience which takes responsibility for the wellbeing of their customers and employees. Delivering a standout customer experience during the crisis will inform consumer behaviour throughout – and perhaps long after – the outbreak. Here is how Ipsos can help.
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Journalists seen to be doing a better job of holding the Government to account on coronavirus than MPs and the Opposition
Journalists asking questions at the government daily briefings are seen to be the best at holding the government to account with television and radio journalists following closely.
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How to adapt your VoC programme during COVID-19
Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your customers.
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One month in: British public opinion on COVID-19
In a new blog, Rachel Burkitt and Anna Quigley review our recent polling, looking at how public opinion in relation to COVID-19 has changed over the past month.
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Britons least likely to believe the economy and businesses should open if Coronavirus not fully contained
Across 14 countries, Britons were the least likely to agree that the economy and businesses should be reopened
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Alexa, Mummy and Me: New opportunities for kids and voice
This thought piece discusses how kids and parents engage with voice technology in the home and what opportunities this presents for brands both during and post the COVID-19 lockdown.
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Britons spend less and prepare to save more as Coronavirus outbreak affects jobs and businesses
While many have already or are considering spending less or saving more money, many are taking extra financial measures due to the coronavirus outbreak.