The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Most Say 401(k) Balance Bust Won't Change Their Vote, Few First Learned of Decline when Their Statements Arrived
Lack of Confidence in Local Economic Prospects Drives Worries; Concern about Personal Finances Overtakes Lack of Confidence in Investments as Second Biggest Economic Worry
Purchasers Recall Prescription Drug Ads, Ipsos PharmTrends174 Reports
Midterm Election Party Preference Is "thisclose" - Here's Why In September, Bush's Handling of Economy Became Less of a Factor
A Majority Of Americans (52%) Think That People Have A Better (44%) Or At Least Equal (8%) Chance Of Meeting Someone Online Than At A Single's Bar Four-In-Ten (40%) Think That A Relationship Initiated Online Has A Better (32%) Or Equal (8%) Chance Of Success Than One Initiated In A Singles Bar Three-In-Ten (29%) Would (27%) Or Might (2%) Recommend Online Dating As An Alternative Way Of Meeting Other Singles To Their Single Friends
Strong Growth In Revenues: +13% Net Income Up 29% Improved Operating Profitability
More Unit Volume Moves to Dollar Stores as Total Children's Books Industry Dollar Growth Stagnates