The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Two in three Americans believe in efficacy of partial vaccination, but two doses seen as most effective way to stop virus’ spread
Over half of Americans continue to approve of the work President Joe Biden is doing
Sentiment is nearly where it was before March 2020 lockdowns
Widespread support for fans having to provide proof of vaccination or a negative COVID-19 test to enter stadium
Across industries, consumer demand matches up closely with willingness to pay a higher price – good news for businesses trying to recover from the pandemic hit.
Americans agree the U.S. government should buy U.S.-made products even if they are more expensive but don’t necessarily hold themselves to the same standard.
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