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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

4 August 2025

Society

Cultural Intelligence: Key insights, data and solutions

Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
7 August 2025
Society

Gen Z: Key takeaways, data, and strategic insights

Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
7 August 2025
Consumer & Shopper

Ipsos-Reid CASH Index: Remains Low, At 74.9, But Change Since QII Suggests Poor Consumer Attitudes May Not Translate Directly Into A Poor Holiday Shopping Season

But In The Longer-Range, Continued Low Scores On Job Prospects May Indicate Consumers Assume A Continued Slow Economy In Early 2003
12 November 2002
Consumer & Shopper

Most Internet Users Will Be Online Shoppers This Holiday Season

Books and Videos Top the Shopping List, Followed by Music, Clothes, and Hardware/Software Computer Hardware and Software will be on the Holiday List for 1-in-3 Online Shoppers Almost No One Wants to Make a Gift of Cheap, Pirated Copies of the Real Thing
12 November 2002
Society

Americans See Themselves As More Respectful Than They Were A Year Ago Toward Cultures With Different Values

A Majority of Americans Feel That Their Respect for Other Cultures Has Increased Over the Past Year, and Almost All Report Feeling Happier That They Live in the U.S.A. Ipsos-Reid World Monitor Poll Says
7 November 2002
Society

Ipsos-Reid/Cook Political Report: The Do-It-Yourself Election

Democrats Fail to Turn Economic Distress into Votes for a New Economic Policy; Republicans Fail to Turn Bush Job Scores into Preference for Republican Congress; Parties Leave Voters to Figure It Out for Themselves
4 November 2002
Society

Ipsos-Reid/Cook Political Report: It's All Tied Up and There's Nothing Bush Can Do About It

Congressional Party Control Preference is 45% Democrats, 44% Republicans Among Likely Voters. Bush is a Weak Force Affecting Vote Decisions Heading Into Final Weekend
1 November 2002
Society

Ipsos-Reid/Cook Political Report: Democrats Stem Republican Tide

Congressional Party Control Preference, Trending Republican Since August, Stabilizes As Democrats Try to Recapture Traditional Mid-Term Elections Advantage of Party Out of Power in the White House
28 October 2002
Consumer & Shopper

Ipsos-Reid CASH Index: At 73.8, Lowest Rating of 2002

Confidence in Local Economic Prospects Drives Worries; In October, Only 29% Say Their Local Economy Will Improve in Next Six Months, While 17% Expect Local Economy to Get Worse
22 October 2002
Society

Ipsos-Reid/Cook Political Report: Congressional Vote All Tied Up; Will 401(k) Statements Tilt the Balance to the Democrats?

Most Say 401(k) Balance Bust Won't Change Their Vote, Few First Learned of Decline when Their Statements Arrived
21 October 2002