The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
When Shopping For Personal Care Products, Nearly Four in Ten Younger Adults Look For High Quality Products
Just under half of Americans believe UFOs exist and have visited the Earth, according to a recent Ipsos poll. Is that out of this world and could we ever inhabit space in that way?
Little more than half of Americans now say that the country is ready to elect a woman president, down from two-thirds in August 2019.
Over half of Americans believe Trump did something wrong in his dealings with Ukraine, but his overall approval rating remains unchanged.
