The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Over half of Americans continue to approve of the work President Joe Biden is doing
Sentiment is nearly where it was before March 2020 lockdowns
Widespread support for fans having to provide proof of vaccination or a negative COVID-19 test to enter stadium
Across industries, consumer demand matches up closely with willingness to pay a higher price – good news for businesses trying to recover from the pandemic hit.
Americans agree the U.S. government should buy U.S.-made products even if they are more expensive but don’t necessarily hold themselves to the same standard.
New Organic Valley/Ipsos poll finds that two thirds agree enjoying chocolate milk is a healthy way to indulge during COVID-19