The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Many consumers are looking for steals in the moment to add to their game plan for Black Friday shopping.
Three quarters of Black Friday and Cyber Monday shoppers will only be shopping sales
“Feminism” fails to resonate with the majority of American women, according to a National Geographic/Ipsos poll.
Over two in five report finding out that smaller donations are subject to more processing fees will make them less likely to donate
An Ipsos/FiveThirtyEight poll breaks it down.
