The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Majorities Critical Of Performance On Domestic Issues And Iraq
Ipsos' Earns Inside Research's Top Ranking For Third Consecutive Year
Lane Divides Ahead: Close Split Between Preferences for Mass Transit vs. Road Building; Traffic Burden Weighs Heaviest on the Pacific Region, Suburban Men
Was It Worth It? Americans Debate The Consequences Of The Iraq War
Rob Carpenter Brings 20 years Of Research Experience To Firm's Custom Research Division
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Despite Low Awareness Of Media Hub Concept, Consumer Interest In Internet-Friendly Home Entertainment Products Is High, Reveals Ipsos-Insight Survey
Gipper Wins This One, as Reagan Easily Outpoints Clinton, George W. Bush; Between Clinton and W., It's 2000 All Over Again (A Very Close Decision)
