The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Exclusive study will evaluate and rank how leading convenience store and travel center brands perform against customer expectations
Focus on the Family, in cooperation with Ipsos, explores how Americans feel about marriage and their own marriage health in recent study
Does Gen Z really hate opening bar tabs more than older Americans? Not really, according to new data from the Ipsos Consumer Tracker.
Nearly three in five people say they would like to go back to paper menus instead of QR code menus, according to the Ipsos Consumer Tracker
The number of Americans who say they always or almost always tip (58%) hasn't changed in the last year, according to the Ipsos Consumer Tracker.
Are there fewer discounts in stores? A sizeable portion of Americans think so, according to the Ipsos Consumer Tracker, and they could be correct.
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
President Trump's overall approval rating remains stable, while his approval on immigration has slipped.
Nearly half of Americans plan to cut discretionary spending if tariffs drive prices up
