The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Many Americans report using AI tools but admit that they don’t always trust them
Middle-income Americans are more likely to have taken on debt or paid it down since this start of this year, according to the Ipsos Consumer Tracker
Below are five charts on where Americans stand on inflation
Consumer Confidence Stable For Second Consecutive Month
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Exclusive study will evaluate and rank how leading convenience store and travel center brands perform against customer expectations
15 September 2025
Time
10amPT/1pmET
16 October 2025
![[WEBINAR] What the Future: Wellness](/sites/default/files/styles/112xs/public/ct/event/2025-08/thumbnail-templates_2.png?itok=HKPCkNXY)
![[WEBINAR] Know the New America: Public Opinion Update](/sites/default/files/styles/112xs/public/ct/event/2025-08/thumbnail-templates_0.png?itok=ue265Hod)