The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Economic anxieties and systemic discontent help pave the way to historic victory
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
Below are five charts on Americans’ hopes, expectations, and fears for 2025
Most Americans believe the country is headed off on the wrong track.
28 January 2025
Time
10amPT/1pmET
23 January 2025
The December Reuters/Ipsos Core Political shows that Americans remain concerned with the economy, political extremism and immigration. About two in three Americans believe the country is headed off on the wrong track.
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