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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data

Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
6 August 2025
Society

Three in four Americans say anti-smoking ads are important

Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
6 August 2025
Society

Ipsos-Reid/Cook Political Report: DEAD HEAT!

Partisan Preference for Congressional Control is All Tied Up, 43% Prefer Democratic Control, 43% Republican But Advantage to the Democrats Right Now
5 August 2002
Consumer & Shopper

One-Fifth (21%) of American Workers Are Personally Aware of Fraud in their Workplace

However, While Eight-in-Ten (80%) Employees Say They Would Report on A Co-Working Stealing from Employer . . . Of Those Who've Had the Chance Less Than Half (43%) Actually Did Inflating Expense Accounts (50%), `Cooking the Books' (50%), and Pocketing Cash Sales (48%) Seen as Biggest Problems
5 August 2002
Society

U.S. Businesses at Risk for Major Cyber Attack, IT Pros Say

IT Pros Perceive Gap Between Threat of a Major Cyber Attack and U.S. Businesses' Ability to Defend Against It
24 July 2002
Consumer & Shopper

Ipsos-Reid CASH Index: Consumer Attitudes Continue Sharp Decline

Every Element of Index Down from January Levels
24 July 2002
Society

Ipsos-Reid/Cook Political Report: Stock Market Jitters Drive Down Some Scores

Stock Market Jitters Drive Down Some Scores But Congressional Preference Effects Are Muted
22 July 2002
Society

Ipsos PharmTrends174 Leads Industry Since 1997

Research service first to identify key growth trends
22 July 2002
Consumer & Shopper

Ipsos-Reid CASH Index: Consumers Lose Faith in Economic Recovery

The Index of Consumer Attitudes and Spending by Household Consumers Do Not Trust Their Local Economy to Improve and Lose Confidence that They Can Save for Retirement or Education Needs
17 July 2002
Corporate

Ipsos Fastest Growing Market Research Company in U.S.

Solid Organic Growth And Niche Acquisitions Push Ipsos To Top Tier Of U.S. MR Firms
16 July 2002