The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Ipsos' MetLife/U.S. Chamber of Commerce Small Business Index highest since its inception in 2017, largely due to increased optimism toward the local economy and sustained optimism across most other measures.
New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle
Trump directs America’s agenda to his electoral benefit
...But They Worry about Different Issues
New Ipsos study shows populist and nativist sentiment growing in some countries while receding in others.
Approximately 1 in 5 Americans approves of Congress.
