The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
24 April 2024
Time
12pmPT/3pmET
Only about half (7 of the 15) of the retail petroleum brands measured in Ipsos’ study are performing at or above average consumer expectations.
Findings of the March 2024 Reuters/Ipsos Core Political
Interest in watching the March Madness college basketball tournaments is rising, according to new data from the Ipsos Consumer Tracker
However, younger Americans are more willing to pay surge pricing than the general population, according to new data from the Ipsos Consumer Tracker
Below are five charts on support for RFK Jr., what his supporters look like, and how his candidacy might affect 2024
Our annual Ipsos Equalities Index, which runs for the second time this year, includes a question designed to discover which groups people believe suffer the most from unfair and unequal treatment in their country.
Spain and Italy are up significantly while Great Britain and Sweden decline.
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