The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
One in Ten Believe Mayan Prophecy is True (10%), Fear World Will End in 2012 (8%)
Understanding the U.S. Multicultural Marketplace
Thomas Gallagher Joins Ipsos Loyalty's Financial Services Team
Still, a Majority Say that They Buy Whichever Products Suit their Needs at the Time, Green or Not
