The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Sanders continues to lead in the race for the Democratic nomination, Biden and Bloomberg fight for second place.
New study also reveals new insights into direct selling as a valued channel for independent work and ‘shop local’ consumer experience
Are Sanders and Trump two sides of the same anti-establishment coin?
Older respondents are more concerned about the impact on markets
A survey of Democrats and those who lean Democrat
This Facebook/Ipsos poll focuses on how using technology to connect with customers helps small and medium-sized businesses