News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

America reacts to, and anticipates the 47th president

We explore in five charts below how Americans are feeling post-election, their reflections on the results, their expectations for a peaceful transfer of power, and what they want the next administration to prioritize

Americans accept the election results even if some are unhappy with the outcome

New Reuters/Ipsos poll finds most Americans believe Trump will order mass deportation of people in country illegally

MRC: Messaging the 2024 Election

The AI Summit New York

How the economy is impacting Americans’ holiday plans

Will Americans be home for the holidays? Will they dine out in December? Their answers reflect the economy at large, according to the Ipsos Consumer Tracker.

One in four say they plan to set up a will soon

One in four Americans say they will set up a will or a trust soon, according to new data from the Ipsos Consumer Tracker.

Most people say brands should create accessible digital experiences

A sizeable majority of Americans (75%) feel that it’s an important issue for brands to create digital experiences for people with disabilities, including 41% who say it’s very important, according to the Ipsos Consumer Tracker.

More younger people are hoarding cash; Dems are using coupons

One in four Americans say they're using more coupons, according to new data from the Ipsos Consumer Tracker.