The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Taste Important in Food Decisions, Convenience in Household and Personal Products Decisions
Few Pamper their Dogs with Luxury Goods and Services
Nearly One Quarter (23%) Of Those Who Say a Vacation is Important Aren't Confident They'll Take One This Year
Public's Perceptions at Odds with CDC Observations on Obesity
Positive economic news and rising markets driving improved consumer confidence, but Jobs Index remains low
Americans More Optimistic about the Economy
23 Country Survey Shows 4 in 10 (38%) Consumers Complained About Product or Service in Past Year Canada (44%) and United States (44%) in Top 10 of World "Complainant Nations"