The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
According to the Ipsos Consumer Tracker, the oldest Americans are most likely to say that their groceries have gotten more expensive. Here's why — and why it matters.
Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker
Republicans and independents are feeling much more threatened in the current political climate than they were just weeks ago, according to the Ipsos Consumer Tracker
Americans are less confident in their personal economic situation than they were late last year, according to the Ipsos Consumer Tracker: Just 37% say they feel very or somewhat comfortable with their personal economic situation, a 14-percentage-point drop since November.
Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker
Below are five charts on where Americans stand on their finances
08 April 2025
Time
10amPT/1pmET
NAMI/Ipsos research shows employees value mental health training and education in the workplace, but access remains limited
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