The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Most Americans are concerned with the direction of the country
The two companies co-created a comprehensive qualitative program to generate insights and ignite the collective impact of their customers and partners.
New Ipsos Poll finds that one in ten have already planned/booked a trip that involves an overnight stay this holiday season
Confidence index in days after election down 1.2 points from the previous week
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