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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Society

Concerned about COVID-19, Americans adapting Thanksgiving plans

Half plan to celebrate Thanksgiving with just immediate family; one in five report adjusting by not seeing people they normally would
27 October 2020
Society

Germany Retains Top “Nation Brand” Ranking, US and China Experience Significant Decline

The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. There are major ranking slips in the top-10 with the United States’ ranking dropping from sixth place last year to 10th this year.
27 October 2020
Society

Majority of parents who have recently used/sought out mental health treatment for child have turned to telehealth services

New Child Mind Institute/Ipsos Poll finds nearly half say pandemic has increased desire/need to seek mental health care for their child
26 October 2020
Society

The final debate doesn’t change the course of the election, but the race isn’t over just yet

The debate didn’t offer any gamechangers that could throw the election off course.
26 October 2020
Society

Barriers to voting exist for all types of voters

New FiveThirtyEight/Ipsos poll examines why many Americans don’t vote
26 October 2020
Society

Views of Trump and Biden stable heading into last week of campaign

New ABC News/Ipsos poll finds most Americans continue to be concerned with the coronavirus, disapprove of the President’s handling of it.
25 October 2020
Society

Cliff’s Take: Coronavirus Denial Still Isn't A Winning Strategy

Trump Slips Further Behind In The Final Stretch
23 October 2020
Society

Biden seen as stronger in what most viewers characterize as a good debate

However, the FiveThirtyEight/Ipsos Post-Debate Poll indicates little change in the overall race
23 October 2020